Augmented Intelligence In The Food Industry: Quality Control And Supply Chain – AR technology has gradually expanded its applications and use cases beyond gaming and other industries. Nowadays, the food industry is also using augmented reality to drive customer engagement and innovation in their business.
Using augmented reality, restaurants can create virtual food environments that transport users to distant lands and provide them with real-time information about ingredients and nutritional values.
Augmented Intelligence In The Food Industry: Quality Control And Supply Chain
The global augmented reality market was valued at USD 31.97 billion in 2022 and is expected to reach USD 88.4 billion in 2026 at a CAGR of 31.5% during the forecast period 2022 to 2026.
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Let’s explore the entire food augmented reality app development journey with use cases, development stages and required technology stack.
Augmented reality in the food industry refers to digital technology that embeds virtual elements into the real world, driving user engagement with food-related content, products and experiences.
AR technology bridges the gap between the digital and physical worlds, allowing users to interact with computer-generated information, images and animations. Users can access AR technology through their devices, such as smartphones, AR glasses and tablets.
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The use of AR technology in the food industry allows users to interact with and enjoy food by placing digital innovation at the heart of the food and dining experience.
AR offers tremendous opportunities for the food industry to grow their business by promoting user engagement, virtualization, etc.
Customers can access the restaurant’s menu and get a realistic view of each dish. In addition, customers can browse the restaurant’s menu with their smartphone and access additional information such as nutritional information and ingredients for each restaurant dish.
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Restaurants can access an enhanced way to upsell opportunities by offering a pairing suggestion to their customers, such as recommended appetizers, drinks or desserts, creating an engaging food menu with augmented reality.
With the help of augmented reality, restaurants can run promotions regarding their special events, discounts and seasonal food offers and create more engagement for their business.
Restaurants can access augmented reality to create a unique opportunity to showcase food, demonstrations, chef interviews and testimonials to increase customer engagement with their business.
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Restaurants can gain valuable insights by offering an interactive food menu powered by augmented reality. The digital restaurant menu helps restaurants identify the most ordered items. The following valuable insights help restaurants improve the customer experience by providing personalized dining experiences.
Maintaining refrigeration temperature, controlling allergens and sanitizing equipment are the few challenging areas where AR can help restaurants manage them intelligently by providing them with virtual and detailed insights.
Staff training is an important aspect for almost every restaurant to speed up their business and minimize risks throughout the entire chain of operations.
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Restaurants can access a wide range of virtual training programs powered by augmented reality, where they can deliver and improve staff training.
Using AR, restaurants can provide in-depth training and insights to ensure employees perform each step correctly while maintaining diverse restaurant operations.
Increasing marketing campaigns and improving customer experience and engagement by harnessing the power of marketing campaigns is one way for restaurants to stand out from the competition.
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Many restaurant brands are using innovative augmented reality technology to grow their business through various marketing campaigns.
In this campaign, customers can use the Burger King app to virtually burn a competitor’s ads. After burning the ad, the app gave the user a discount coupon from a Burger King store.
Implementing augmented reality in the food industry requires several steps to create an engaging and interactive experience for its customers.
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Determine use cases where AR can be added to improve the value of your restaurant business, such as creating virtual menus, gamified promotions, interactive cooking instructions and more.
There are many use cases that the food industry can use to add value to their business, such as creating interactive food menus, training staff on ingredients and cooking methods, gamified marketing campaigns, virtual food tests, etc.
It’s best to identify the specific goals you want to achieve by implementing AR in your grocery business, such as improving brand awareness, improving customer engagement, or increasing customer sales.
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You can explore popular examples where various companies in the food industry are leveraging the power of AR to bring immense value to their customers through various virtual experiences.
Choosing an appropriate AR development platform to create and implement digital solutions for the food industry is crucial.
There are various AR development tools and platforms that developers can use, such as ARCore for Android, AR Kit for iOS, and web-based AR solutions.
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It would be best to consult an extended development company that will identify your project goals and requirements and help you choose the best AR development platform for your business.
By creating AR content, you can improve the overall customer experience. High-quality AR content helps you align with your brand identity and business use cases, such as presenting the virtual version of food products, menus, restaurant interiors, etc.
AR content development includes 3D food models, videos, animations and interactive elements such as hotspots or buttons.
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Create a user-friendly interface that allows users to access AR content in addition to its interactive elements, such as hotspots, buttons, and animations, to improve overall user engagement.
Additionally, try to develop a user-friendly interface that displays initiative and guides users to facilitate a smooth flow throughout the platform.
The back-end development part will require real-time data integration with the back-end systems such as API implementation, back-end functions and feature development, etc.
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It is crucial to deliver an enhanced AR experience where the platform is free from technical errors and bugs.
The best way to deliver a bug-free experience is to identify and resolve different types of possible problems, bugs or performance issues that may arise during testing and fix them.
Optimizing various performances, such as minimizing load times and ensuring smooth animations and interactions, will help you deliver an improved platform experience to your customers.
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You can include many support channels for users with questions or problems accessing your augmented reality food app.
Publish the AR app to relevant app stores (e.g. Apple App Store, Google Play Store) or distribute it on your website. Add images and videos to app stores that match your food brand identity to help your business grow.
Develop a marketing strategy to promote your AR app to your target audience and use social media, email campaigns and other channels to increase awareness.
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It would be best if the AR development company also includes a marketing team that can help you scale and expand the reach of your AR-based food platform.
Integrate various analytics tools to identify and track user engagement and behavior in the app, such as the most ordered dishes, collect data from successful marketing campaigns, etc. Additionally, try to analyze data to identify areas of improvement and improve the AR experience based on user feedback .
Clearly communicate your data usage and privacy policies to users, as this would help ensure your AR platform complies with relevant privacy and data protection laws.
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Keep your augmented reality food app updated with new features and content to increase engagement and attract more users to your platform. Consider regularly adding new content like virtual cooking classes, interactive recipe presentations, and seasonal and trending recipes to your app.
The platform offers a guided tour of a virtual world that customers can explore by scanning an invite-only QR code.
By clicking “Tap to Start”, an animated door appears and opens a portal where users can interact with 3D animated animals where users can read infographics for each character.
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A Los Angeles-based news agency has launched a Brewing ad campaign called “Raise a Can with the Champs.” where users enter web AR and the camera shows the user wearing a CGI Dodgers by switching to selfie mode.
Users can capture this moment and share them on social media and click on the link to get a discount for the product.
The platform provides a highly engaging, connected packaging experience that transforms a can of Stillhouse whiskey into an immersive consumption journey.
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The Stillhouse Whiskey AR platform includes a fully functional map with custom 3D animation that lists thousands of points of interest across the United States, including stunning walks in the Federal Wildlife Refuge with every store that carries Stillhouse in the United States.
The chip can instantly transform into a virtual Christmas miracle, with snow falling on it and Santa appearing below the logo to greet the customer. As the user moves the cartridge in their hand, the animation continues, immersing the customer in the magic.
The company instantly transforms the chip into a virtual Christmas animation with snow falling on it as Santa waves to the customer. The animation moves with the cartridge as users move it with their hand, giving them an immersive experience. In addition, users can take selfies with a cartoon elf and share their photos on social media.
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Another example of an augmented reality food app, where users can enter a virtual world with an invitation to “Tap to enter Yosemite.”
The virtual world offers majestic views and a picnic table
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