Crisis Management And Brand Adaptation In Sustainable Food Production – E-commerce and factors influencing its development in the digital age: empirical evidence at the EU-27 level

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Crisis Management And Brand Adaptation In Sustainable Food Production

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By Corina Buzoianu Corina Buzoianu Scilit Preprints.org Google Scholar * and Monica Bîră Monica Bîră Scilit Preprints.org Google Scholar

College of Communication and Public Relations, National University of Political Studies and Public Administration (SNSPA), 012244 București, Romania

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Received: 2021 October 3 / Updated: 2021 November 2 / Accepted: 2021 November 5 / Published: 2021 November 25

(This article is part of SDGs in the New Age of Economic Development – Impacts, Challenges and Challenges after the COVID-19 Pandemic)

This paper aims to explore new methods and practices to analyze online environmental issues using media listening tools and techniques. Based on the situation of two private hospitals in Romania facing disagreement for their response to the COVID-19 outbreak, we explore the media discussion on the topic, the topic that happens, the visibility is good, and affects the target and the actors. participate in. . Based on the principles of social media listening and crisis communication, our research aims to reveal the relationship between participants’ expectations and commitments. for brands to predict crisis negotiation patterns and management.

Food For Thought

The use of social media today [1, 2], as well as the efforts of organizations to build relationships with stakeholders in an online environment [3, 4], have led to there are changes in the communication ecosystem and thus changes in communication problems. . management [5, 6]. Discussions about learning methods and practices to solve social problems [7, 8] show that crisis management can benefit from listening to the media. nature and monitoring tools and techniques [9]. By observing their conversations and understanding the mechanisms responsible for the dissemination of crisis news online, we can predict public attitudes and representations. In addition, seeing how the public perceives an event on social media means finding demand from specific events and topics. Today, organizations are offering many online monitoring tools, platforms and services to watch and listen to online conversations around [4]. By using all these tools, organizations can understand the process of online visibility and can study its structure [10, 11, 12]. They can also evaluate how users of social media platforms engage in brand discussions and can monitor their opinions on events and messages [13]. However, because the digital ecosystem is fluid and dynamic, monitoring and listening to social media is not enough to create predictive models for communication and crisis management. There is evidence that compared to the communication environment, violence in the online environment is more difficult to predict and model [14], as theoretical and methodological perspectives are still being developed. To this end, it should be added that the amount of information posted every minute on YouTube and similar platforms, as well as posts on Facebook and Instagram [2], requires a view review methods and sophisticated data processing methods.

Now brands can use amazing tools and software programs to track and monitor conversations of interest to them – instantly (such as products/services ) or medium to long term discussion. (where the brand as a discussion about its business to see trends or future changes in customer preferences and interests). Before the COVID-19 pandemic, the social media monitoring software business was one of the most powerful businesses associated with the PR industry. It is likely to continue to grow, not only because of the impact of the epidemic, but also because of the progress of digitalization by end users, including the use of online social media platforms, with increasing demand for online magazines and newspapers. [15].

The current environment of viewing and listening to media is defined by the ability to collect and process more data [16, 17, 18] and the increasing demand of creating media listening nature [19]. As in most cases in (digital) public relations, the practice is connected with constant discussions about ethics [20, 21] and about the relationship between practices actions and thoughts [22].

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From the perspective of crisis communication, listening to the same kind of communication and media used to evaluate and solve the real problem and negative communication can be necessary which consists of four main steps: (1) monitor the interaction between end users and products through social media platforms; (2) listen to the conversation and see if there are any problems; (3) reputation management and visibility in digital media; and 4) identify stakeholders.

Since most social media platforms already provide products with tools to track measures such as collaboration, reach, likes, etc., the current research focuses on the in order to gain a better understanding. from the content of the conversation, not their volume. Business literature (which includes white papers such as business research papers, business studies, how-to guides, etc.) and educational materials understand the similarities between the concepts of media listening and social media monitoring. However, given the rapid changes in monitoring practices and software, the terms agreed upon by stakeholders – experts and researchers – are not good as will be received soon. Based on the main concepts and examples of social monitoring and listening, the following working definition [23] is used: Social monitoring (SMM) is a practices that include monitoring and tracking social metrics. (pre-approval) that refers to the main points (products, services, competitors and the market in general) to identify the dialogue that the brand can contribute (only through two relationships with its users) by seeing models and influencers. how to understand your audience. Social Media Listening (SML) is a technique that allows the brand to monitor a lot of social media, tracking comments about topics of interest. Its purpose is to present practical ideas, create new content and conduct opinion polls. Overall, both social media monitoring and social media listening can be considered a continuous, circular process, as shown in Figure 1.

Both data and practice in work show that not all negative conversations and interactions in the online environment lead to violence [4, 24, 25] and it is difficult to predict which may have a negative impact on the brand. There is no doubt that the complex process and specific content [13, 26], as well as a certain level of interest in the content itself, must have a reaction to the problem to the point. Although the literature is interested in exploring and understanding the role of the participants in turning an event into a crisis [3, 13], there is still a need for research more research to complete the forecasting model. Both experts and practitioners have recognized the need to analyze online communication and management tools and processes that are not just descriptive and analytical models. [8, 27, 28, 29, 30] but also estimates [6]. Currently, the existing model of crisis communication is based on the study of the important influence that paper and information can have in presenting the problem and turning it around for the problem [28, 29, 30]. Although research has confirmed the fact that

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