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Effective Strategies For Sustainable Positioning In Eco-friendly Packaging And Recycling Initiatives

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By Ahmed Hassan Abdou Ahmed Hassan Abdou Scilit Preprints.org Google Scholar 1, 2, * , Thowayeb Hassan Hassan Thowayeb Hassan Hassan Scilit Preprints.org Google Scholar 1, 3 and Mohammed Moustafa El Dief Mohammed Moustafa El Dief Scilit Preprints.org Google Scholar 3 , 4

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Department of Sociology, College of Technology, King Faisal University, P.O. Box 380, Al Ahsa 31982, Saudi Arabia

Received: 22 October 2020 / Updated: 10 November 2020 / Accepted: 13 November 2020 / Published: 18 November 2020

In this study, we aim to investigate the views of environmental management representatives on the extent of the contribution of green hotel practices to the achievement of the Sustainable Development Goals (SDGs). To achieve this goal, a questionnaire was created and directed to the person responsible for environmental activities in the hotel investigated, who was selected by making a simple sample. A sample of 48 participants from four to five Green Star hotels was surveyed, representing 63% of the total number of Green Star certified hotels in Egypt. The results of the study show that the implementation of green hotel projects in four and five Green Star hotels that were analyzed made a positive contribution to achieving SDG 6, SDG 12, SDG 7 and SDG 13 respectively. The main reason behind the Green Star certification is the hotel’s commitment to the environment. The study also showed that, in general, there were significant differences between four and five Green Star hotels in all the SDGs mentioned. The main point of this study is that hotel managers should integrate green hotel practices into their operational plans to achieve the SDGs related to the environment.

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Recently, tourism has experienced an increase in growth and development, and is becoming one of the fastest growing financial sectors in the world. These changes have turned the industry into a major driver of economic growth in all countries of the world, contributing more than 10% of the gross domestic product [1]. The growing influence of the tourism industry as an economic force and its potential as a development tool is unquestionable. Currently, tourism is recognized as the key to achieving the 17 United Nations Sustainable Development Goals (SDGs) and 169 related ones. Tourism is considered one of the main sectors in developing and developing countries. It plays an important role in creating jobs, eradicating poverty, improving gender equality and conserving and improving natural resources; moreover, it strengthens peaceful relations throughout the world. In the outcome document of Rio + 20, tourism was identified as one of the most important sectors that can contribute significantly to achieving the three pillars of sustainable development (social – economic – environmental), and the International He trusts him. (UN) as one of the 10 departments with the ability to transform nations into a Green Economy [1].

Sustainability is now a major goal in many industries, including the hospitality industry, where it is essential for the development of the industry [2]. Although various experts have pointed out that the rapid development of the hotel industry contributes significantly to global environmental pollution, as hotels use a lot of energy and water for heating, cooling and lighting is harmful to the environment, some hotels have implemented environmental projects in the environment. especially to improve environmental protection in the hope of improving the quality of people’s lives [3, 4]. The increasing interest in the principles of sustainable development, and the effect of pressure from the media, the government and consumers to increase the level of jobs in this area, forcing many hotels to implement jobs most of the environment [5]. Bender [6] analyzed the results of a survey conducted by TripAdvisor and stated that almost two-thirds (62%) of travelers consider environmental issues when deciding to stay at a hotel. Hotels benefit from the implementation of sustainable practices in two ways: first, implementation leads to increased resource efficiency and savings related to energy and water consumption; second, this serves as a marketing tool to attract consumers who are interested in sustainability [5, 7].

The hotel industry has launched various initiatives to develop their sustainability initiatives, such as eco-labelling, implementing activities related to sustainable development and adopting a management system. environment [8]. Undoubtedly, if the hotel industry does not include saving and saving resources in its core business culture, the industry will not be able to continue because environmental pollution can destroy the basis of the development of the industry [9 ] . Green hotel projects are considered as one of the environmental programs that aim to eliminate the negative impact on the environment by saving energy (for example, by installing energy-efficient equipment and implementing energy efficiency programs renewable), to reduce water consumption (for example, by installation). materials that use water and implementing a program to recycle towels and towels) and waste management and reduction (for example, by implementing programs to recycle and use sustainable materials instead of can be discarded) [7, 10, 11].

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Large international hotel chains are emphasizing their commitment to sustainability and incorporating it into their strategic plans [12]. For example, Intercontinental Hotel Group [13] reported the following: “Our rules and principles define our position in social, environmental and ethical issues. We accept our responsibility to focus on ensuring that our business development contributes to the United Nations Sustainable Development Goals and we believe that by using our power of scale and global reach, we can contribute very involved in seven of the projects”. Wyndham Resorts [14] reported that “96% of Wyndham Resorts use a combination of effective methods of protection and renewable energy, energy efficient lighting, motion detectors and settings defaults for the in-unit HVAC system, to achieve continuous reduction. energy and emissions”. Marriott International [15] highlights the following: “Our strategy supports business development and goes beyond the doors of our hotels to preserve and protect the resources of our planet”.

Sustainability in the hospitality industry has been addressed from a variety of approaches. For example, Kapera [5] discussed the current opportunities and obstacles in the implementation of the principles of sustainable development in the Polish hotel industry. Han, Lee, Trang and Kim [16] tested the role of guests’ opinions on hotel practices regarding water conservation and waste reduction management in terms of the development of hedonic and consumer values and investigated the effect of this relationship for the benefit of foreigners. participate in green activities. safety objective. Jauhari [17] focused on many things including designing green hotels, reducing energy consumption, the role of modern technology in achieving sustainability and how human resource management practices can help achieve sustainable development. stable. Gil-Saura and Ruiz [18] showed that the use of information and communication technology can help reduce energy demand. Prud’homme and Raymond [19] investigated the effect of sustainable development practices in the hospitality industry on customer satisfaction in several hotels in the province of Quebec in Canada. Alipour, Safaeimanesh and Soosan [20] investigated the employees’ opinions about the sustainable practices of four and five hotels in the Mediterranean using the World Sustainability Council’s hotel indicators, sustainable development indicators for regions of tourists and the European Union action plan for Mediterranean hotels. the meaning of the three pillars of sustainable development: social, economic and environmental.

Although various studies have shown that green hotel practices contribute to reducing operating costs and increasing hotel profits, increasing guest satisfaction and safety, preserving the environment and profitability [21, 22, 23], there has been little in-depth research on the role of green. hotels in order to achieve the goals of sustainable development, especially in developing countries. Therefore, the present study aims to investigate the agents of environmental protection.

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