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Your valued customer has just passed from your arms of love to the arms of your potential competitor. Why? Because your mobile site isn’t fast enough to meet the community’s need for speed. In today’s fast-paced world, every second counts when it comes to your website – so don’t let time go to waste.
Improving Internet Speed For Faster And More Responsive Customer Support
According to CrazyEgg, even a one-second delay in page load time results in 11% fewer page views, a staggering 16% drop in customer satisfaction, and a 7% loss in conversions. Is this what you are looking for? I don’t think so.
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That’s why it’s important to improve your mobile site’s performance. Your e-commerce site should be tuned like a race car, ready to roll into the fast lane that is the world wide web. If you’re as slow as a rusty wrecked car, you’ll soon find yourself in the middle of nowhere.
So now you’re ready to optimize your site, where do you start? Below are 19 proven strategies to increase your site speed.
If you feel that your hosting provider is not meeting your expectations, it may be the right time to switch. If you use it to sell your products and services online, you may need to host your store on PCI-compliant e-commerce hosting for maximum performance. It is tailored to accommodate your shopping cart and we can guarantee better speeds than any hosting provider can offer.
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If you have no idea what and how to help improve your website’s performance, just schedule a free demo with one of our solution consultants and ask them to show you how your store can be fast enough?
What’s more, we have a large network of servers around the world that allow faster distribution of content and therefore make your online store faster than ever.
The World Wide Web is a really fun tool that many of us rely on every day. It’s no surprise when you consider that it puts us in touch with people and events around the world and puts all the world’s information at our fingertips.
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This powerful experience is available on any internet-connected device in the world with the help of web browsers. Why not make this process even more seamless for your users?
The thing is, all modern web browsers can save a copy of your store files. These files are stored on a user’s device when they first visit your website. If the user comes back (the next day or even a week), it will be much faster, because part of the content is already recorded and stored in the browser’s memory. This trick is called “browser cache”.
Let’s say you take frequent trips to Waianapanapa Black Sand Beach on the island of Maui, Hawaii, and take a big, heavy suitcase full of flip-flops, pareos, and bathing suits. What if you could put it all out there? Sometimes you will travel without luggage.
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Managing a web browser is like a storage room where you store your files. This can greatly help improve the performance of your mobile website by saving the files in case your user comes back and needs them again. A performance study conducted by YUI Group shows that it can instantly reduce website load time from 2.4 seconds (with an empty browser cache) to 0.9 seconds (with a full browser cache). The 62.5% speed increase is impressive!
Image compression can also be crucial to improving your mobile website speed. It’s surprising that there are still webmasters who don’t care about the file sizes of their images. PNGs, GIFs, and JPGs should be compressed at least 30-40% for the web.
Here are some tips: Make sure the image is the exact size you need for the featured space. Don’t let the web browser resize the image, resize it in an image editor like Photoshop. If you need a free image editor that can do most of the work, check out the GNU Image Manipulation Program, or GIMP for short.
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Be very careful about file size and experiment with different formats to get the best balance between size and quality. Try many free image optimizations on the web.
HTTP requests are one of the biggest site speed killers. A request occurs when the browser requests HTML or CSS files from the server. Therefore, the more page components your web page has, such as images, scripts, Flash or individual documents, the more requests will be made and the longer the load time will be.
A large number of images that are not fully resized is one of the most common culprits of slow websites. Large images (those larger than 1-2 MB) consume large amounts of bandwidth when downloading, use a lot of server resources, and take over your clients’ networks.
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When optimizing your images for maximum performance, you should pay attention to three things: size, format, and the src attribute.
We need spaces and formatting to read the article. These elements are not useful at all in the style of clothes.
For example, the code you post is human-readable for ease of customization. This is very convenient when designing a site. However, the code itself may contain additional text that is not always useful to the browser. So when the design phase is over, you need to reduce that code to a smaller size by removing the “air”.
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There are many online tools (recommended by Google!) that you can use to shrink files too. See below:
Be sure to save a human-readable backup of the file so you can make changes in the future.
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Mobile site speed isn’t just about keeping your code clean and organized. It also relies on a big, fat technology tool known as a web server. This means that the longer your server has to wait before receiving data from your customers’ browsers, the slower your website will be. The reasons can be different – from slow database queries to memory starvation.
Your goal should be to reduce your server response time below 200ms. Google experts recommend analyzing the current performance and then using the data obtained to eliminate high performance bottlenecks. Here are more things you can try to improve your server’s response time:
Why? The answer is simple. If you let your customers “travel” from page to page trying to create the best user experience, the clock is ticking – and the longer they have to wait for your book to load, the more dissatisfied they become.
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Technically, redirects generate additional HTTP requests and therefore slow down the loading speed of your web page. So try to minimize them.
Placing CSS (Cascading Style Sheets) at the top of the page will help prevent FOUC (Flash of Unstyled Content) when a web browser displays your web page content without any style information. Also, all your pages will load faster, which will increase the speed of your site.
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Another great option to speed up your site is to enable Gzip compression. You’ve probably already tried compressing files on your computer and know very well that a large 300 MB file can be instantly reduced to a small 25 MB file. Gzip compression works the same way, but for websites.
It can seem pretty complicated to the non-technical, so if you’re not sure if you’re currently using compression, check with your hosting provider.
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The new era of Solid State Drives (SSDs) can give your website an impressive performance boost and increase download speeds by up to 20 times compared to a conventional HDD. Also, servers with SSDs are more shock-resistant, run quieter, have lower access times, and have less downtime than HDDs.
Another effective way to boost your site’s performance is to host your e-commerce website on a dedicated server—a machine fine-tuned to power your store only. This means you get better speeds while your customers have a better user experience.
The hosting team guarantees that your site will be up 99.99%
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