Iob Analytics For Predicting Market Trends And Consumer Preferences – All Innovative Entrepreneurship Intelligence Trends #1 Intelligence Platform Enterprise Innovation Programs Open Innovation Innovations During Retreat Lessons from Entrepreneurial Challenges in Entrepreneurship
Dive deep into our analysis of 1,766 global startups and startups at scale to learn how web traffic is used to analyze buyer behavior, analyze cryptocurrency sentiment, and detect and respond to threats.
Iob Analytics For Predicting Market Trends And Consumer Preferences
The Internet of Behavior (IoB) uses data collection and analysis to understand and influence human behavior. It predicts how individuals will behave and provides targeted marketing, personalization, digital security and more. This article provides insights into innovation based on an analysis of 1,766 startups and technologies and key examples of Internet activity in 10 sectors. They range from marketing and retail to sectors such as healthcare and govtech.
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The tree map below shows the 10 sectors with the highest usage of Internet traffic in 2023 and 2024. Target marketing is of most interest to IoB. Therefore, all of the ten industries listed in this article use it to improve their campaigns and ad placements. These businesses also use specific customer data to personalize product and service offerings.
In addition, the healthcare sector uses it to improve patient engagement, while the education sector provides adaptive learning with IoB. Tracking customer or consumer behavior allows companies to reward them for responsible behavior and increase brand loyalty. Finally, government departments can use IoB to enhance cybersecurity measures and mitigate operational disruptions to their missions.
The global startup heat map below highlights the global distribution of the 1,766 exemplary startups and scale-ups we analyzed for this study. A heat map created by the StartUs Insights Discovery platform, which covers more than 3.79 million start-ups and scale-ups from around the world, reveals that the US is the most focused on dynamic internet startups, followed by the UK.
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Below, you’ll find 10 of these 1,766 startups and scaling startups, as well as the solutions they developed. These Internet startups are selected based on criteria such as year of founding, location, and fundraising. Depending on your specific needs, your top choices may be completely different.
In a marketing context, IoB allows companies to tailor marketing efforts and product or service offerings to specific audience segments. To do this, companies use advanced analytics, artificial intelligence (AI) and machine learning to analyze customer preferences and buying patterns. This leads to more effective and efficient marketing campaigns, as well as greater customer engagement and loyalty.
Additionally, startups develop IoB solutions to track and analyze consumer behavior in real-time to improve marketing strategies. However, concerns around data privacy and security are also shaping how the marketing industry integrates customer intelligence solutions. To help with this, some startups offer secure and privacy-preserving IoB platforms. Additionally, customer segmentation through granular behavioral analytics allows for more targeted activities.
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Sweet Analytics is a UK based company that develops customer analytics and growth platforms. It combines AI and machine learning to manage customer data and analyze user behavior. This allows marketers to better target their marketing efforts.
The platform also provides a single source of truth and a comprehensive view of customer behavior, preferences and engagement. In addition, it integrates with e-commerce platforms like Shopify. This allows retailers, brands, and marketing agencies to eliminate in-house app development and leverage multi-chain marketing through sales channels.
Like the marketing industry, the retail industry benefits from insights into consumer behavior, preferences and buying patterns from IoB. However, the application of IoB in retail extends beyond online marketing to help with in-store consumer tracking, inventory management, store optimization, and more. For example, some startups use computer vision or Internet of Things (IoT)-based solutions to monitor foot traffic.
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This ensures better exposure of all products to retailers and brands and increases sales. Some solutions track and analyze social media trends using sentiment analysis and forecasting to predict customer preferences and sales. As a result, these IoB solutions help retail stores and e-commerce companies manage their inventory more data-driven and prevent out-of-stocks.
AssetFloow is a Portuguese startup that provides solutions for analyzing shopper behavior in stores. The startup’s dynamic AI software analyzes store items to provide insights into shopper behavior. This allows retailers to avoid installing expensive sensors or cameras.
Additionally, the software provides more accurate information without compromising customer privacy. It enables retailers to use data to make operational decisions, drive sales and minimize losses.
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Behavioral analytics provides insight into audience engagement. Media companies use it to evaluate and track their content, as well as create personalized content and recommendations. This allows them to better reach their target audience, increase audience satisfaction and expand their target audience. The entertainment industry uses IoB to deliver exclusive content and personalized recommendations to customers, while also using it to serve ads.
In addition, user data from IoT devices such as virtual reality (VR) headsets and smartphones in virtual events can better predict customer engagement and expectations. Entrepreneurs use this data to drive content creation and marketing strategies.
Cookie3 is an Estonian startup that provides web traffic analytics. The startup’s data engine collects, processes and interprets non-fungible tokens (NFTs), smart contracts and tokens to better understand user behavior.
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Artificial intelligence and machine learning are used for this. This allows Metaverse and Web3 companies to understand customer behavior based on their portfolio history for better ad targeting and customer segmentation while generating forecasts.
While other industries primarily use IoB in marketing, it provides more mission-critical use cases in the financial sector, such as banking and insurance. By analyzing customer behavior with advanced analytics, fintech companies can detect fraud, better manage risk and improve credit risk assessment.
For example, continuous monitoring of customer purchasing patterns or penetration testing allows banks to flag or block transactions that deviate from standard customer behavior. This in turn allows them to quickly detect fraud or theft, protect customers and improve brand image. In addition, financial services use behavioral networks to create targeted marketing campaigns, personalize product and service offerings, prevent cyber attacks, and more.
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, a crypto sentiment analysis tool. It monitors, analyzes and virtualizes cryptocurrency discussions on Reddit and Telegram. The startup also created a tool,
, which identifies keywords generated by analyzing multiple Reddit and Telegram communities. This gives institutions and retailers more data-driven crypto investment decisions.
The healthcare industry analyzes patient information and electronic health records (EHR) to generate insights into patient health. IoB can be integrated with patient monitoring systems to immediately identify health risks through vital signs and medication adherence. Health agencies analyze population-level health data to identify disease patterns and risk factors to reduce epidemics.
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Monitoring patient outcomes and satisfaction can further improve the quality of their care. In addition, patient-specific data can provide personalized healthcare and better patient outcomes during clinical trials. Finally, behavioral analytics helps managers optimize resource utilization and costs while reducing insurance claims fraud.
Populi is a US-based startup that helps patients and consumers grow their businesses. The startup’s solution integrates clinical, demographic and socioeconomic data to improve targeting and acquisition strategies while enhancing data alignment.
It also enables healthcare companies to connect digital media to healthcare transactions while improving patient engagement. This helps healthcare organizations better understand market performance and enhance customer relationship management through demand-based analytics.
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Insights into student behavior allow educators to personalize curriculum and use the most appropriate learning methods. That’s why schools, colleges and universities are integrating advanced analytics and artificial intelligence into their student management systems. Similarly, IoB has found applications in the eLearning segment of the industry as it generates large amounts of student data.
For example, IoB solutions track student engagement and participation to provide insights into student behavior and performance. At the same time, behavioral models allow educators to predict student performance and identify at-risk students. Administratively, startups provide IoB and behavioral analytics that identify student dropout and absenteeism patterns.
Qualetics Data Machines is a US-based startup that builds on-demand AI management systems for the eL learning platform. It enables eLearning companies to quickly integrate data analytics and AI methodologies into their learning management systems (LMS). This will help them analyze the cognitive, behavioral, and social data specific to students already available through their LMS. With this data ingestion solution, eL learning providers can enable personalized and adaptive learning. It also uses engagement tools like gamification to increase engagement and retention.
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The transition to smart grids and infrastructure, as well as the integration of smart meters, will provide utility companies with enormous amounts of customer data. With IoB and behavioral analytics solutions, utility companies can gain insights into consumer behavior and energy usage patterns.
This enables energy utilities to identify peak energy usage and implement demand management strategies. Customer data also allows companies to increase revenue by customizing product and service offerings. For example, water companies encourage consumers to use water responsibly and promote sustainable development.
Uplight is an American company
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