Smart Tourism And Visitor Experiences In Urban Destinations – Two European cities were awarded by the European Capital of Smart Tourism and four finalists were selected for their outstanding achievements in four categories.
Mulaga (Spain) and Gothenburg (Sweden) jointly awarded the title of European Capitals of Smart Tourism 2020.
Smart Tourism And Visitor Experiences In Urban Destinations
The city stands out for its digital offerings that help improve the experience of both citizens and tourists. This includes future oriented solutions for traffic and transportation, open data as well as sustainability measures. Waterside City works together with various stakeholders and sectors to implement a truly integrated approach to smart tourism.
Smart Tourism Destinations
The city’s long-term commitment to cooperation at EU level to tackle common challenges facing tourist destinations can be a real example and inspiration for others.
After two decades of transformation, the city is now successfully incorporating the concepts of sustainability, accessibility, innovation and culture into its holistic smart tourism strategies and actions. Coastal cities have a strong focus on using new technologies to improve the visitor experience and enhance the innovative capacity of local businesses. The city is also a leader in engaging the local community and sowing the seeds of smart tourism at an educational level.
As a well-established tourist destination, Málaga has strong potential to raise the profile of the European capital’s smart tourism initiatives and exchange good practices at EU level.
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Four cities were also recognized with the 2020 European Smart Tourism Awards for their outstanding achievements in four categories of the initiative. These cities scored the highest individual category scores among all 35 applicant cities in the pre-selection phase conducted by an independent panel of experts.
The following cities were among the shortlisted finalists competing for the European Capital Smart Tourism 2020 title. They were invited to present their candidacy to the European Jury on 8 October 2019. We use our own and third-party cookies for analytical and statistical purposes aimed at improving our content and serving you better. If you need more information you can access our cookies policy. Accept the configuration
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Pdf) Enhancing Tourist Experience With Smart Tourism A Case Study Of Hangzhou
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A number of countries around the world are investing in smart technology systems to build smart cities, achieve sustainable development and improve people’s lives.
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In line with this universal trend, many travel destinations are modernizing to use smart technologies in their operations, ranging from booking services, payment methods to interactive activities and resource management.
Destinations leading the way with their smart tourism industry include Amsterdam, Barcelona, Dubai, London, Melbourne, New York, Oslo, Singapore and Tokyo.
At these locations, travelers can use their smartphones to perform simple tasks such as self-service and airport check-in, paying for taxis, ordering food, checking queue times and reading information about their destination or attraction. QR code.
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Many travel destinations are now innovating to incorporate the use of smart technology into their operations (Photo: Unsplash).
During the COVID-19 pandemic, the use of smart technology has become more evident. Many places are now using artificial intelligence, with robots replacing humans for labor-intensive work in hotels, restaurants and theme parks. Some develop virtual tours or enhanced tours to complement on-site tours.
As an emerging destination with a young tech-savvy workforce, the future of tourism in Vietnam is bright. There is ample opportunity for the tourism industry to learn from global destinations and adopt the right technologies to transform the visitor experience, thereby improving tourism’s long-term competitiveness.
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The first obvious step for Vietnam’s tourism destinations is to invest in information and communication technology (ICT) infrastructure for the “5As of Tourism”: accessibility, attractions, activities, facilities and ancillary services.
However, smart tourism is not just about using technology. It includes many aspects including sustainability, efficiency, innovation and management.
Having smart human skills is a key requirement for managing smart tourism. Future leaders and senior managers of the tourism industry must be equipped with technical knowledge, critical, managerial and analytical thinking as well as problem-solving skills to generate positive solutions to global sustainability issues.
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Dr Jackie Ong, Senior Program Manager for Tourism and Hospitality Management, RMIT University (Image credit: RMIT University Vietnam).
Education and training play a crucial role here. In RMIT University’s Tourism and Hospitality Management program, for example, students benefit from a focus on sustainability, authentic assessment and work-integrated learning across all courses.
In terms of curriculum, the program includes more data analytics and digital business in project evaluation with the aim of preparing students for the smart digitization era.
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In addition, the university works with industry partners to expand work placements beyond the traditional workplace in hotels. These include online sales, online event management and consulting on smart travel and hospitality trends.
All these strategies reflect and reinforce smart tourism practices and management. Together, they can meet the ultimate goals of smart tourism, which is to increase efficiency in resource management, increase competitiveness, and enhance sustainability through technological innovation and practices. The smart city phenomenon has affected many industries including the tourism industry. It aims to travel to smart destinations.
A smart tourist destination is one whose main feature is innovation based on a strong technological infrastructure, which allows it to improve by adapting to the needs of tourists and providing them with real-time information as well as personalized products. Additionally, the integration of information and communication technologies (ICT) helps optimize the efficiency of operating public services such as transportation, allowing for more comfortable and fluid mobility.
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Applying technological advancements in developing industries has given them a boost. The use of mobile phones, Internet of Things, voice assistants and augmented reality are some of the new technologies that have adapted to this industry. What benefits the industry?
The importance of tourism as a strategic economic activity for Latin American countries, hand in hand with smart cities in the region, gives birth to the concept of smart tourism.
In this sense, the city of Tequila, in the state of Jalisco, has been certified by the Spanish State Association of Information Management and Tourism Technologies (Segitur) as the first smart tourism destination in Mexico and Latin America.
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Tequila offers free WiFi in its historic center, which connects about 300,000 people each year. It also has an app, which contains relevant information about the city’s products and services so that visitors can know the options available to them. It also has a big data system, which provides passengers with information about vehicular traffic and commercial activities in real time.
On the other hand, the city has made advances in the use of clean energy, such as solar power, which reduces its carbon footprint in a daily, commercial way.
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