The Impact Of Internet Of Behavior (iob) On Consumer Privacy And Data Security – Internet of Behaviors (IoB) is one of the leading technology trends in 2021. According to Gartner analysts, private and public sector organizations are increasingly implementing technologies that collect data about people from various sources.
The Internet of Behaviors (IoB) is a concept that combines the technologies of big data analytics, facial recognition and location analytics. The human body becomes a data base. Brands may use the following devices to collect information:
The Impact Of Internet Of Behavior (iob) On Consumer Privacy And Data Security
The Internet of Behaviors (IoB) is a logical continuation of the Internet of Things (IoT) trend. The Internet of Behavior allows you to collect data about people in a database. This information allows you to create unique personalized offers and improve the user experience with the product.
Everything You Need To Know About The Internet Of Behaviors (iob)
IoB integrates existing technologies such as big data, facial recognition, location tracking, financial or health information and links this data to relevant behavioral phenomena such as purchases, health insurance, quality of life, professional activities, family roles and more. Organizations, companies, governments, and attackers can use this information to control user behavior.
Digitization started 6-7 years ago. Internet of Behavior technologies will qualitatively change many functions.
In personnel management, it is possible to monitor the quality of work of employees and evaluate the contribution of each department, department or specific employee to the work of the organization.
Internet Of Behaviour
CEOs in Europe and America are already ready to fire their employees. For example, wrist-mounted sensors could replace employee cards or access keys, CNN Business writes, citing a Citrix survey. The executives are confident that this will increase the production. Respondents predict that such technologies will become widely available and part of the IoB by 2030.
At the moment, companies are mostly using IoT and IoB and trying to change our behavior to achieve the desired goal: shopping in general.
Marketers and behavioral experts agree that this personalization is critical to service effectiveness. The more effective a service is, the more customers will interact with it and change their behavior due to its effectiveness.
The Future Of User Experience
The next step in employee behavior management is the analysis of audio and visual data about their work.
An intelligent IP phone can already detect key words in a conversation. In the following steps, it is considered possible to analyze the tone of voice and body language to read non-verbal communication signals, for example, customer and employee during video communication. The same technologies help control the environment among employees in organizations that require contact hygiene – insurance, audit, law firms. In such groups, the toxic or depressive behavior of one professional can negatively affect the entire group.
The fashion industry can also be transformed using the technologies of internet behavior. With the help of new technologies, you can choose individual wardrobes for a person. Then the concept of “fashion” simply disappears.
Pdf) Internet Of Behaviours (iob) And Its Role In Customer Services
New technologies called the Internet of Behavior will transform medicine. For example, during the coronavirus pandemic, many people learned a new word – saturation (a measure of oxygen saturation in the blood). Poor patients usually measure this index. Often, even wearable gadgets like smartwatches learn to track them very quickly. The same goes for other tools. For example, there are subcutaneous chips that record human body temperature, sugar levels, leukocytes in the blood and other parameters. And we are getting closer to a time when patient medical information can reach the attending physician in real-time from anywhere on Earth. Therapy can become distant and targeted.
Artificial intelligence will replace chemical technicians, accountants, medical workers in many specialties, and about 50 other occupations.
The global adoption of IoB has profound social implications. A critical problem with the behavioral Internet is the violation of privacy. On the one hand, collecting digital data can help fight crime. Hence, license plate recognition systems make it possible to go faster and quickly get information about identifying the person responsible for the accident. On the other hand, the concept of data privacy is violated.
Top Strategic Technology Trends For 2021
However, polls show that people are willing to accept things as part of their social lives. According to US researchers Schon Cooperman Research, 59% of US residents are optimistic about the widespread installation of facial recognition systems. Surveys by the Security Industry Association (SIA) show that Americans are increasingly supportive of the technology in some cases. For example, 75% of respondents approve of installing facial recognition systems in airports.
The Internet of Things does not collect data based solely on your relationship with an organization. For example, an auto insurance company may see a summary of your driving history. For example, to adopt an appropriate law, society decides that it is just. Insurers can scan your social media profiles and contacts if you are a safe driver, suspicious and illegal activity.
Importantly, it’s not just the equipment. Behind the scenes, many companies exchange data (for money) through their divisions or with other affiliates. Google, Facebook, and Amazon continue to acquire software that connects users of an app to their entire online environment, often without our consent. This poses significant legal and security risks, and there is little legal protection against these concerns.
What Exactly Is The Internet Of Behaviour (iob) And Why Is It The Technology Of The Future?
There is no doubt that IoB has tremendous potential for many benefits for all types of organizations and individuals, but it also carries significant privacy and manipulation risks. Technology must be regulated to realize its full potential.
The Internet of Behavior is a new step in the Internet of Things (IoT). The idea behind IoB is that things are constantly connected to the network, but so are people. Also, it includes “wearable devices” (for example, fitness bracelets or “smart” watches that monitor the owner’s heart rate and location) and built-in, for example, subcutaneous chips that record a person’s body temperature, blood sugar or level of leukocytes, etc. Simply, such devices can regulate emotional states. And can warn a person about the thoughtlessness of certain actions.
First, there is the issue of security and privacy. If the embedded technology is connected to a network, it can be remotely hacked and used against the owner. A smart defibrillator may not be life-saving, but may cause death to the user.
Internet Of Behavior (iob): Everything You Need To Know To Boost In 2022!
Secondly, most decisions are made without the participation of the individual, which means that he cannot fully control his life. In the future, he will lose control completely.
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The Psychology Behind Internet Of Behaviors (iob)
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Internet Of Behavior The Value Of Internet Of Behavior
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Google fired Max Howell (creator of Homebrew) for getting this interview question wrong. You Can Can You Solve This Google Interview Question? The Internet of Things creates data that reflects the state of things. Applying (artificial) intelligence to that data can yield information about the “behavior” of things. It was captured by Digital Twins. In 2012 the idea of understanding the behavior of things by analyzing the data collected by IoT was called “Internet of Behavior”.
Now, in 2022, there is more IoT (in the billions) providing accurate data about things. More importantly, artificial intelligence has been used in data analytics to understand what is happening.
Internet Of Behaviour (iob), The Extension Of Internet Of Things (iot)
Some of this data is generated directly by “human IoT,” for example through wearables, and indirectly, through sensors that capture our location. In 2021, Gartner identified in this “digital dust” that (willingly or not) people have created a growing and strategic technological trend, which they call the Internet of Behaviors.
More broadly, as indicated in the graphic, the Internet of Behaviors, IoB, can be seen as the intelligence generated by analyzing data (through analytics and artificial intelligence), which is knowledge and “motivational”.