The Psychology Of Abandoned Cart Recovery And Re-engagement Strategies – A tough prospect has been watching your best selling product for the past few weeks. According to your web analytics, they visited the same product page multiple times. Finally, they select the specifications they want and add the product to their cart, then disappear in the middle of the checkout process. He is tired.
Have you ever… got a cold? Like ghosts, cart abandonment is very common. Research by the Baymard Institute shows that 69.82% of online shopping carts are abandoned.
The Psychology Of Abandoned Cart Recovery And Re-engagement Strategies
In other words, for every 10 customers who add a product to their shopping cart, seven of them leave without completing the purchase. E-commerce stores lose $18 billion in sales revenue each year due to abandonment.
Reducing Abandoned Shopping Carts In E Commerce
Sometimes it’s just simple window shopping – someone added an item to their cart without making a purchase. In fact, cart abandonment rates are highest in December, when Black Friday and holiday sales attract rush shoppers.
Another study found that 58.6% of US online shoppers abandoned their cart in the past three months because “I was browsing/not ready to buy.” Many of these potential buyers abandon their carts before starting the purchase process, and this loss is inevitable.
However, in some cases, customers abandon their carts after encountering conflicts in your online shopping experience. This type of car dumping is preventable. Here are some strategies you’ll want to keep in mind to recover lost sales.
How To Reduce Shopping Cart Abandonment
A confusing website link or too many steps at checkout confuses customers and gives them time to consider their purchases.
Creating an account requires more effort. Customers may not see the point, especially if they plan to make a one-time purchase. However, businesses often insist on creating an account to retarget customers via email and drive lead generation.
Customers who sign up for the first time may not want to reveal their email addresses or allow the company to store their credit card information. From the customer’s point of view, creating an account also means remembering another password.
Shopping Cart Abandonment Statistics (what’s The Shopping Cart Abandonment Rate?)
The right way to pay is a smooth, frictionless experience. The usual payment process is as follows: shopping cart > payment information > shipping information > shipping method > view order > payment > confirmation.
A checkout that doesn’t follow a logical sequence of steps can frustrate customers. The same goes for asking for more information to complete a purchase, such as a customer’s phone number, date of birth or gender.
Many e-commerce companies offer coupon codes to first-time customers or other incentives for creating an account. If you don’t offer incentives and your competition does, your customer may take their business elsewhere.
The 16 Best Abandoned Cart Emails To Win Back Customers
In fact, a study by the Baymard Institute found that 48% of true intent shoppers (i.e. non-window shoppers) abandoned their carts because the additional costs (shipping, taxes, and fees) were too much tall.
In an effort to compete with Amazon, major retailers including Target, Walmart and Best Buy have rolled out free two-day shipping everywhere, prompting consumers to expect similar privileges elsewhere.
Some e-commerce stores do not disclose the expected delivery time until you check out the item. Delivery time usually depends on the customer’s location, especially for overseas shipping companies.
Woocommerce Cart Abandonment Recovery Guide (2023)
Please note that product acceptance windows are getting shorter. According to an Alix Partners survey of more than 1,000 US consumers, consumers are willing to accept a longer delivery time of 4.5 days, compared to 5.5 in 2012.
This also depends on the subject in question. Custom products will of course take longer to make as they are made to order. Perishable items and furniture must be delivered quickly to ensure food hygiene and because customers often order quickly. On the other hand, stocks of durable goods such as furniture decreased slightly.
Consumers who buy goods online take a risk, because they do not even see the product before buying it. Customers need reassurance that they can get a refund or return an item if there’s a mistake or if the item isn’t available – especially for large purchases.
Proven Ways To Reduce Online Shopping Cart Abandonment
Consumers want a variety of payment options due to widespread concerns about data breaches and the proliferation of contactless payment systems (think smartwatches and digital wallets).
Apple Pay, Google Wallet, PayPal, and other digital wallets allow consumers to shop online without handing over their credit card information to merchants they may not trust.
Many e-commerce stores also offer interest-free buy-now-pay-later plans (also known as “delayed payments”) through third-party providers such as Klarna, which allow customers to purchase larger items.
Setup Abandoned Cart Email For Shopify
Red flags such as an outdated website design, no SSL certificate, an unusual domain name, or an unusual payment method can prevent customers from making a purchase.
According to the Baymard Institute, 18% of consumers don’t want to share their credit card information with companies they don’t trust.
Lack of social proof—reviews, testimonials, and other user-generated content—makes it hard for customers to trust you.
Abandoned Cart Recovery: 7 Strategies Beyond Email Remarketing
Customers don’t want to add products to their cart only to find out later that they won’t be able to purchase them due to single purchase restrictions or limited product availability.
If the product crashes or you intentionally block a lot of elements, make it clear on the product page – don’t surprise customers when you check out.
The easy comparison of prices and products of different online brands means that customers can find the same or a similar competitor’s product at any time with a few clicks.
Woocommerce Abandoned Cart Strategy
If the competition’s offer is even more enticing—offer discount codes or fast shipping—your customer will stop buying. That’s why it’s important to periodically check what your competition is offering, especially during peak shopping periods.
If your website has a confusing or delayed interface, people will lose confidence in your product or service.
According to the Stanford Web Trust Survey, 75% of consumers judge a trusted company by their website design. Don’t forget to optimize your site’s uptime and availability to match the times of peak shopping load.
What Is Online Shopping Cart Abandonment?
Also perform cross-browser and cross-device testing to ensure that your online store works correctly across browsers and devices. You can use Google Analytics to get reports on website performance across all devices: Audience > Technology > Browser & OS or Audience > Mobile > Devices.
The cart abandonment rate is calculated by dividing the total number of completed carts by the number of sales initiated. (add to cart).
Then subtract the result from the other and multiply by 100 to get the rejection rate. You can use the drop rate calculator to make the process easier.
Great Abandoned Cart Email Examples & Why They Work
Providing transparent purchasing rules, different payment options and an easy purchase process will help offset the cost of scrapping vehicles. Use Google Analytics to identify landing pages by looking at the ‘Exit Pages’ above.
Allow customers to choose to create an account if they wish. This shortens checkout time by removing extra steps, while helping those who don’t want to share their personal information to complete a purchase with confidence.
Checkout means customers don’t need to store their credit card details and their email address will only be used for delivery details.
Boost Sales With Shopify’s Abandoned Cart Discount
Sometimes customers add too many products to their carts and forget what they are buying. Or they choose something that you can choose (for example: a shoe that comes in different colors and sizes) and want to make sure that they have chosen the right details.
People often delete the product from their cart, return to the product page to check again, and never complete the purchase. Including a product image along with a summary of key product information builds trust.
Progress bars are a great UI tool because they let users know how many steps are left in the user flow. This creates a strong feel that reduces the chance of falling due to the lengthy withdrawal process.
Recover An Abandoned Cart Without An Email Address
A completed progress bar provides visual support for customers to continue their purchase as they can see how much they have already invested. You can add a simple reminder or cart notification to your website.
For example, if a customer adds an item to their cart but doesn’t start shopping, you can create a popup to remind customers that they haven’t finished shopping yet.
Don’t surprise customers with unexpected taxes and fees at checkout. They will feel cheated. Be the first to know about shipping, handling and tax rates. Ideally, this information is displayed on the product page.
Klaviyo Abandoned Cart Flow For Massive Conversions In 2022
However, prices are often based on the user’s location or shipping address, so provide updated pricing information as soon as the customer enters their shipping address.
If possible, please provide a range of shipping costs before checkout if you cannot determine an exact amount (eg: $2.99-$3.99 for domestic shipping; $4.99-$10.99 for international shipping).
If customers used a promo code or you offer early bird discounts to customers, include how much was deducted from the original price. This makes buyers feel like they got a good deal and won’t question it.
Abandoned Cart Examples: Best Ways To Win Customers 
Customers want to use their preferred payment method, especially if it’s more convenient and means they don’t have to enter their payment details every time they shop with a brand. Find out which payment methods your customers prefer and provide relevant links.
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