The Psychology Of Social Media – In marketing, we strategize, plan and create great content to capture the attention of our audience. We strive to provide valuable and timely information to our target market with the hope that one day they will become customers. Creating great content is the first step in reaching your audience.
One way to measure content quality is through reach, or how much it is shared on social media. We see two halves with this metric; the first and second topic is a great topic that many of us don’t think about – what will motivate your audience to share. Sharing may have a lot more to do with what drives our audience or whether we’ve created compelling content (insert ‘I can have Cheezeburger?’ here).
The Psychology Of Social Media
Of course, we think that all the content we spend time reading is strong, but we don’t share it all. We only share a few. So what is the difference between sharing and not sharing? This question left us wondering what else we should know about what motivates people to share, not just what they want to eat.
New Book: The Psychology Of Social Media
According to a survey by the New York Times, 85% of readers say that sharing content helps people better understand the information they read, and 73% say it helps them to to process information more deeply, more precisely and more thoughtfully.
Additionally, people share to strengthen relationships with others. Sharing engaging or valuable content with family, friends, acquaintances and colleagues helps nurture and grow those relationships. It makes us feel more connected, understood and valued.
For many, sharing also helps create an image to the world about who they are and what is important to them. Some people may want to be quick, professional or exciting, and sharing content can help them achieve that. It is another platform for people to present themselves in the light of their choice.
Psychology Social Media Stories Template Flat Cartoon Background Vector Illustration 9248926 Vector Art At Vecteezy
Finally, it gives people a way they can use to express what is important to them in life. People care about people, causes, things and brands. These people are advocates and evangelists of the world who spread the word about a new product, promoting the network around something they are interested in and supporting a cause.
There are six “shared personas” online according to a study by the New York Times Customer Insight Group. These people are based on four main reasons:
The “why” is the part of the equation that most of us tend to forget. Knowing who your audience identifies with will help you inspire them to connect with each other – not just with your brand. You can create quality content that is more likely to increase when you have a better understanding of what motivates your readers to share.
Unlocking The Psychology Of Social Media: Insights Into User Behavior
Do you know how to identify your audience? Read how Perfect Bar identified their most passionate and engaged audience, then set up their content strategy to create content that their audience wants, likes and shares.
In your experience, what type of content is shared the most? Share your best kept secrets in the comments section below!
Originally from the Portland Metro Area, Danica migrated north to work as a marketer in the startup space after earning her MBA. She is a small business advocate who brings her passion to the world of technology. Outside of the office, Danica spends her free time on outdoor adventures and exploring the city of Seattle. In fact, many ask the question of how much time is “too much” time on social media.
The Psychological Impact Of Color In Social Media
According to a study by Digital Information World, the average user currently spends two hours and 22 minutes a day on social media. And that time is increasing every year.
The idea of social media is great at its concept. It is used to connect people, businesses and information around the world. It’s a way to keep in touch with loved ones who don’t live nearby. It is also a great tool for businesses to communicate with potential customers and market their products and services. There is no doubt about the usefulness of social media. The doubt comes, however, when we see the time spent on these applications and the impact they may have on our daily lives.
JAMA Pediatrics recently examined how screen time may be affecting today’s teens. They report ‘a positive association between screen time and depression in adolescents’. Depression is common among adults and teenagers. However, when teenagers become more depressed it can affect their development processes academically, socially and cognitively. Teens who report depression often have lower self-esteem and may have poor relationships with peers and adults.
How Does Social Media Affect Mental Health
As with adults, social media can greatly affect our focus, productivity, relationships, as well as self-esteem. We can keep those struggling with job performance and maintain relationships as constant pop-up ads encouraging them to check personal social media sites. Social media can often give the illusion of things that are not real. People post photos and videos that are edited and staged to make their lives look their best. It is very common that adults and teenagers spend a lot of time on these platforms, and then feel personally inadequate or less if no comparison is made between their own lives.
A great article on Psychology today talks about the Comparison Trap that many of us are falling into with increased use of multiple social sites. A certain amount of comparison, measuring ourselves against our peers, is normal and can be helpful for inspiration, motivation and motivation. But they can also make us feel less, and lead to lower feelings of low self-esteem, depression, anxiety, etc. We start to care more about things we didn’t care about in the past. Like creating the perfect living room for photos, or baking the magazine-ready cake, or stocking the fridge that’s super healthy. We now spend more time thinking and caring about living up to the perfect pictures of people we’ve never met in person.
There is a lot to be said about the time we spend on social media and the negative effects it can have on us, but it really depends on how and why we use these sites. If we use them as tools to engage, support and connect with others it can be amazing and inspiring. But if we continue to use them to pass the time, compare ourselves to others, or observe carefully what is going on in other people’s lives, they will continue to have a negative impact on our health. mind .
Why Switching Off From Social Media Is Important For Our Mental Health
Biltmore Psychology and Counseling is a practice of leading psychology and counseling professionals in the Phoenix, AZ area. We offer exceptional, comprehensive psychological and counseling services to everyone to help them live an exceptional life. Gone are the days when we got advice from our friends and neighbors on the corner of a social media tree, or maybe at the latest neighborhood block party because face-to-face conversations are becoming a thing of the past. I have to admit that I texted my friends from the next room more than once.
Back when I was a teenager, baby boomers like myself grew up with phone conversations with a phone that was anchored to the kitchen wall, and that hindered us with a twisted and tight cord. Now landlines are also disappearing and almost half of us are giving them up entirely for our wireless and mobile devices.
This is where social media comes into the picture, because now our communication has shifted to these platforms. We no longer call it business, instead we search the internet and even more often we look online through social media.
Health Advisory On Social Media Use In Adolescence
It doesn’t stop there, most customers consult the ratings and reviews found on social sites before making a purchase. Customers now expect businesses to not only be present but also active on social media.
What should we do to nurture our online relationships? This infographic, ‘Cultivating the sales mood using social media’ gives us insight into how we can master our use of social networks and understand how our brain interacts work with social media.
‘Did you know that ten minutes of Tweeting can raise our blood levels, which lowers anxiety levels, and social media appears to promote narcissism!’
Understanding The Psychological Impact Of Social Media To Nurture Relationships [infographic]
After examining each point in detail, he goes on to explain how each of these strategies works with the marketer and the customer.
What else can we do? Do your homework, gather information, do your research and get informed. Check out some of these tips for more effective social marketing:
By running a more successful social media campaign your company can benefit from more sales transactions and ultimately more profits.
The Psychology Of Social Media, Cranfield Customer Management Forum • Eleanor Barlow
Thanks to Dave Landry for sharing his advice and thoughts on this post. Dave Landry Jr. is a guest author and business writer. who often contributes his research to help create and share infographics. As a writer, he often covers business telecommunications, social media marketing and personal finance.
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