The Role Of Customer Relations In Circular Economy Practices For Sustainability

The Role Of Customer Relations In Circular Economy Practices For Sustainability – Alþingi wants European society to transform into a circular economy by using raw materials more efficiently and reducing waste.

The European Union produces more than 2.2 billion tons of waste each year. The government is currently updating waste management laws to encourage a shift to a more sustainable model known as the circular economy.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

The Role Of Customer Relations In Circular Economy Practices For Sustainability

A circular economy is a model of production and consumption that involves sharing, renting, reusing, repairing, repairing and recycling existing materials and products for as long as possible. In this way, the life of the product is extended.

Product As A Service

In practice, this means reducing waste to a minimum. When a product reaches the end of its useful life, its material is kept in the economy where possible thanks to recycling. It can be productively used again and again, thus creating additional value.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

An economic model based on the take-make-consume-dispose pattern. This model relies on materials and energy that are cheap and readily available in large quantities.

Also part of this model is planned obsolescence, when a product has been designed to have a limited lifespan to encourage consumers to buy it again. The European Parliament has called for measures to deal with this practice.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

What Is The Circular Economy?

Reusing and recycling products will slow down the use of natural resources, reduce disruption to landscapes and habitats, and help limit the loss of biodiversity.

Another benefit of a circular economy is a reduction in total annual greenhouse gas emissions. According to information from the European Environment Agency, industrial processes and product use are responsible for 9.10% of greenhouse gas emissions in the EU, while waste management accounts for 3.32%.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

Creating more efficient and sustainable products from the start will help reduce energy and resource consumption, as it is estimated that more than 80% of a product’s environmental impact is determined at the design stage.

An Introduction To The Circular Economy

Switching to more reliable products that can be reused, upgraded and repaired will reduce waste. Packaging is a growing issue and the average European produces almost 180 kilos of packaging waste per year. The aim is to tackle excess packaging and improve its design to encourage reuse and recycling.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

The world’s population continues to grow and the demand for raw materials increases. However, supplies of the necessary raw materials are limited.

Limited supplies also mean that some EU countries are dependent on other countries for raw materials. According to Eurostat, the EU imports about half of the raw materials it consumes.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

The Circular Economy Concept, Explained

The total value of trade (imports plus exports) of raw materials between the EU and the rest of the world has almost tripled since 2002, and exports have grown faster than imports. Despite this, the EU still imports more than it exports. In 2021, this resulted in a trade deficit of €35.5 billion.

This is especially true for critical raw materials, which are necessary for the production of technologies necessary to achieve climate goals, such as batteries and electric motors.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

The move towards a circular economy can increase competitiveness, stimulate innovation, increase economic growth and create jobs (700,000 jobs in the EU alone by 2030).

How To Develop A Circular Economy Strategy? An 8 Step Process For Consumer Businesses

Consumers will be guaranteed more durable and innovative products that improve their quality of life and save money in the long run.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

In March 2020, the European Commission presented an action plan for a circular economy,  which aims to encourage more sustainable product design, reduce waste and empower consumers, for example by creating a right to repair). Emphasis is placed on resource-intensive sectors such as electronics and ICT, plastics, textiles and the construction industry.

In February 2021, Alþingi passed a resolution on a new circular economy action plan that calls for further steps to achieve a carbon-neutral, environmentally friendly, toxic-free and fully circular system by 2050, including stricter recycling rules and targeted binding targets for material use. and consumption in 2030.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

Circular Economy Solutions For Industrial Firms

In March 2022, the Commission published the first package of actions to accelerate the transition to a circular economy, as part of the Circular Economy Action Plan. The proposals include improving sustainable products, empowering consumers for a green transition, revising regulations on construction products and creating a sustainable textile policy.

In November 2022, the Commission proposed new EU-wide packaging regulations. This aims to reduce packaging waste and improve packaging design, for example by introducing clear labeling to encourage reuse and recycling; and calls for a transition to organic, biodegradable and compostable plastics.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

Find out what the European Parliament is doing to ensure our resources are managed more sustainably. Risk screening for potentially invasive alien marine fish and juvenile marine fish in the Mediterranean Sea: Implications for sustainable management

The Circular Economy & Household Waste Recycling

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The Role Of Customer Relations In Circular Economy Practices For Sustainability

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The Role Of Customer Relations In Circular Economy Practices For Sustainability

What Is The Circular Economy? — Oakdene Hollins

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The Role Of Customer Relations In Circular Economy Practices For Sustainability

What is the customer value of the circular economy? A cross-industry survey of the different values ​​perceived by consumers and customers

Circular Economy: How Can Your Company Benefit?

By Leena Aarikka-Stenroos Leena Aarikka-Stenroos Scilit Preprints.org Google Scholar * , Martina Don Welathanthri Martina Don Welathanthri Scilit Preprints.org Google Scholar and Valtteri Ranta Valtteri Ranta Scilit Preprints.org Google Scholar

The Role Of Customer Relations In Circular Economy Practices For Sustainability

Received: 30 October 2021 / Revised: 29 November 2021 / Accepted: 8 December 2021 / Published: 13 December 2021

(This article is included in the special issue on customer experience, engagement and value in relation to circular business models)

The Role Of Customer Relations In Circular Economy Practices For Sustainability

Doubling Circularity To Accelerate Climate Action

More and more companies provide CE products, technologies, services and solutions, and likewise, more and more researchers analyze sustainable business models and CE business models that provide knowledge about CE technology companies. However, this research almost only focuses on the service provider’s perspective on CE companies and offerings, but does not focus on the customer’s perspective. Therefore, this research contributes by focusing on customer value of CE innovations and solutions, conducting an exploratory, qualitative multi-site study among customers of diverse CE firms, and mapping diverse dimensions of customer value, including economic, functional, emotional, and symbolic, and compare them as perceived by consumers and customers. The results show that the functional value of CE offers is dominant. We develop a CE customer value concept map for a theoretical understanding of CE from the customer’s perspective and provide insights for managers to validate the value of their CE solutions.

To increase the environmental responsibility of technology companies, many innovations are being made in the field of sustainability, resource utilization and the circular economy (CE). CE is increasingly studied from a business and technical perspective, and research on sustainable business models and CE companies is increasing [1, 2]. This research aims to improve our understanding of how entrepreneurs and suppliers can turn a sustainable offering into a business. However, in order to implement sustainable technologies and innovations in society and ensure their diffusion in the market, these offers must be accepted and evaluated by customers, consumers and the corporate market. Therefore, it is surprising that researchers remain silent on the value of customer CE and sustainable offerings. Understanding the customer value of a CE offer is important, as with any innovation, success is determined by how much value the offer can create for customers and stakeholders in the market and society [3]. Therefore, understanding the value of innovation to customers from the customer’s perspective is an important part of marketing innovation solutions [4]. Therefore, this study aims to fill the research gap regarding the customer perspective by focusing on customer value from CE innovations and solutions.

The Role Of Customer Relations In Circular Economy Practices For Sustainability

To date, no targeted research has been conducted on customer perspectives or customer values ​​of CE. Most CE studies focus on the perspective of suppliers, sellers, and providers as well as business model aspects or business practices [ 2 , 5 , 6 ]. Some studies incidentally address some customer-related aspects of CE, such as drivers or motivations for choosing recycled, remanufactured or co-manufactured products [7, 8] or user acceptance of circular offers [9, 10], but do not address customer value. itself and contributes to the CE literature by building a comprehensive understanding of the value of these offerings from a customer perspective. Therefore, this research also aims to reveal the drivers and incentives that direct customer behavior and habits towards environmental sustainability. If current practices and

The Impact Of The Circular Economy On Jobs And Skills

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